Amazon UAE White Friday Sale: Your Complete Shopping Guide for November 20-30

Amazon has officially launched its highly anticipated White Friday Sale across the UAE, running from November 20-30, 2025. As one of the region's biggest shopping events of the year, this 11-day mega sale brings discounts of up to 70% across electronics, fashion, home essentials, beauty, and groceries, making it the perfect opportunity to score incredible deals before the year ends.​

Sale Dates and Extended Timeline

While White Friday traditionally peaks on a single day, Amazon has extended the event to maximize shopping flexibility. The sale runs continuously from November 20 through November 30, 2025. Prime members enjoy the advantage of early access to deals, allowing them to snag bestselling items before general customers. The extended 11-day window ensures you don't miss out if you're busy during peak shopping days.​

Massive Discounts Across All Categories

Electronics and Tech Gadgets:Shoppers can expect up to 70% off on a wide range of electronics. The White Friday Sale features iPhone 16 at its lowest 2025 price, alongside discounts of up to 40% on flagship smartphones including Samsung Galaxy S25 Ultra, Motorola Razr 60 Ultra 5G, Vivo V60 5G, and HONOR Magic7 Pro 5G. TVs are also receiving massive price cuts, with models from Samsung, Sony, and TCL dropping up to 50% from their original prices.​

Fashion and Accessories:Women's and men's fashion items are marked down significantly, with discounts reaching competitive levels across brands. Footwear, backpacks, luggage, and accessories all feature prominent discounts during the sale period.​

Beauty and Personal Care:Skincare products, haircare items, fragrances, and personal care essentials are slashed by 30%-70%, offering beauty enthusiasts the chance to stock up on premium brands at exceptional prices.​

Home Essentials and Appliances:Home and kitchen products, furniture, home improvement items, and appliances receive discounts of up to 70%. From kitchen gadgets to home décor, the sale covers everything needed to refresh your living space.​

Grocery and Daily Essentials:Amazon is also offering grocery items from just AED 1, beverages and snacks starting at AED 1, and laundry/dishwashing products from AED 1. This makes stocking essentials incredibly affordable.​

Exclusive Promo Codes and Prime Perks

Extra 10% Off with Code 50WFS:Use the exclusive promo code "50WFS" at checkout to unlock an additional 10% discount on eligible items. This stacks with existing sale prices, delivering even greater savings for savvy shoppers.​

Amazon Now Fast Delivery:Amazon Now, the platform's ultra-fast delivery service, offers 50% off your first three orders and 20% off every order after that. Prime members enjoy free delivery on Amazon Now orders over a certain threshold, making even quick purchases incredibly economical.​

Prime Member Exclusives:Prime members receive extra savings throughout the sale period and priority access to lightning deals. Fast delivery options including next-day and same-day shipping are available to members, ensuring purchases arrive quickly.​

Top Product Categories to Watch

Smartphones and Mobile Devices:The latest flagship models are at historic low prices, making it an ideal time to upgrade to the latest technology before year-end.​

Television Upgrades:With the National Day weekend approaching (December 2-4), a new TV is perfect for movie marathons and family gatherings. Multiple brands and sizes are available at unprecedented discounts.​

Smart Home and Gadgets:Mobile accessories starting from AED 20, computer accessories from AED 19, and smart device integrations offer significant savings.​

Gaming and Entertainment:Gaming products receive up to 75% extra off, along with cameras receiving AED 250 discounts. This is perfect timing for holiday gifts.​

Smart Shopping Strategy

The White Friday Sale demonstrates how the Middle East has adapted the American Black Friday concept into its own cultural shopping phenomenon. With extended timelines and multiple flash deals throughout the 11-day period, shoppers have increased flexibility compared to traditional single-day sales.​

Peak shopping days typically occur Thursday-Friday, with continued deals through the weekend. Early-bird shoppers on November 20-22 benefit from maximum inventory selection, while later shoppers (November 25-30) can still find competitive pricing on remaining stock.​

Amazon consistently leads White Friday in the UAE, Saudi Arabia, and Egypt with localized experiences, AI-driven deal recommendations, and seamless checkout processes designed specifically for regional shoppers. The platform's proven approach to White Friday has driven up to 250% more conversions and 60% higher average order values compared to regular shopping months.​

Whether upgrading electronics, refreshing your wardrobe, stocking groceries, or finding the perfect gift, Amazon UAE White Friday Sale offers unprecedented value. With exclusive codes, Prime member perks, and fast delivery options, now is the perfect time to shop smart and save big.