How Vivek Oberoi And Ankur Aggarwal Turned BNW Into A Buzz-Worthy Luxury Brand In The UAE

BNW Developments has quickly become one of the UAE’s most talked‑about luxury real estate players, and a big reason is the powerful brand-building done by Vivek Anand Oberoi and Ankur Aggarwal. In just a few years, the duo has combined celebrity influence, high-impact partnerships, and sharp storytelling to position BNW as a go-to name for ultra-luxury living and investment in the UAE’s hottest emerging destinations.​

Star Power Meets Boardroom Strategy

Vivek Oberoi brings more than just Bollywood fame to BNW. As Co-Founder and Managing Director, he uses his public profile to amplify every BNW announcement across media, interviews, and events, turning real estate launches into full-fledged lifestyle stories. His image as an “actorpreneur” and philanthropist helps build trust and aspiration, especially with Indian and international investors who see him as a familiar, credible face entering serious business.​​

Ankur Aggarwal, the Founder and Chairman, anchors the other side of the brand: depth, discipline, and delivery. With a background in chartered accounting, finance, and real estate, he consistently highlights BNW’s zero-debt approach, strong ethics, and investor-focused exit models in interviews and podcasts. This balance of glamour and grounded professionalism makes BNW stand out in a crowded luxury market.​​

Story-Led, Collaboration-Driven Marketing

Instead of selling only square feet, BNW sells stories and identities. Their projects are built around powerful collaborations that naturally attract attention:

• Taj Wellington Mews on Al Marjan Island taps into Indian heritage and the Taj brand’s legacy of luxury hospitality, appealing to UHNWIs who value culture and credibility.​

• FashionTV Acacia by BNW Developments connects real estate with global fashion culture, positioning homes as extensions of personal style, not just investments.​

At launch events, BNW leans heavily into experience marketing: curated evenings with global partners, dignitaries, and top investors, hosted by high-profile personalities. These become content moments for social media, PR, and business media coverage, multiplying BNW’s visibility far beyond the room.​

Owning The Ras Al Khaimah Conversation

While many brands crowd Dubai, BNW has aggressively positioned itself as a visionary early mover in Ras Al Khaimah and Al Marjan Island. From Aqua Maya to FashionTV Acacia and other waterfront developments, their messaging consistently frames RAK as the “next chapter” of UAE growth, highlighting policy support, tourism potential, and lifestyle upside.​

By talking not just about buildings, but about the future of the region, Oberoi and Aggarwal turn BNW into a thought leader. Interviews, panel appearances, and features in platforms like Entrepreneur Middle East, Fortune India, and regional business media reinforce this narrative of BNW as a serious shaper of the UAE’s ultra-luxury landscape.​

Social Media & Visual Storytelling

On Instagram and digital platforms, BNW focuses on cinematic visuals and emotion-led copy: slow pans of seafront balconies, serene interiors, wellness spaces, and family-centered moments. Captions talk about “serenity,” “belonging,” and “lifestyle,” rather than just price per square foot, making the brand aspirational and shareable.​

Oberoi’s own interviews and clips about Dubai, RAK, and BNW’s vision add a personal, human layer that audiences connect with. Ankur’s appearances, on the other hand, stress values like ethics, professionalism, and delivery, reassuring serious investors and family offices.​​

Purpose, Ethics And “Make In India, For The World”

Another way the duo grabs attention is by weaving purpose into profit. Partnerships like BNW’s collaboration with Geminox to bring premium Indian marble to UAE projects are framed as part of the “Make in India, Make for the World” story, resonating strongly with Indian-origin investors in the Gulf. Oberoi’s long philanthropic track record and awards further reinforce this layer of responsible luxury.​

By combining:

• celebrity credibility,

• financial and execution discipline,

• high-impact brand collaborations,

• RAK-focused future storytelling, and

• a values-driven narrative,

Vivek Oberoi and Ankur Aggarwal have turned BNW into one of the most talked-about new luxury developers in the UAE, successfully grabbing eyeballs while building serious investor confidence.